i-Group Inc.
'S' 사의 국내 화장품시장 분석 및 진출전략
  1. Market Dimension
    1. Product Definition
    2. Market Segmentation
    3. Product Classification
  2. An Outlook of Korean Economy
    1. Overview
    2. Population
    3. GDP Growth
    4. Major Economic Indicators 1990 ~ 2000
    5. Business Cycle 1985 ~ 1996
  3. Korean Cosmetics Market
    1. General Introduction
    2. Market Size
    3. Market Forecast
    4. Segmented Market by Product Category
    5. Marketing Opening
  4. Distribution Channel
    1. Overview
    2. Margin Structure
  5. Competition
    1. Review on Major Retailers
    2. Market Leader
  6. Market Characteristics
    1. Seasonality
    2. Major Trading Areas in Seoul
    3. Advertisement and Promotional Activities
    4. Consumer Behavior
    5. Market Issues of Industry
    6. Cosmetics Import in Jan. ~ Apr. 1996
    7. Other Characteristics
  7. Regulatory Environment
    1. Foreign Investment
    2. Outlines of Establishment of Foreign Invested Company(FIC)
    3. Requirement Concerning Cosmetics Import / Retail Business
    4. Outlines of Homologation Test Procedures
    5. Parallel Import
  8. Key Success Factor in Korean Market
    1. Recommendation for Business Establishment
      1. Entry Strategy
      2. Joint Venture Partner
      3. Shop Location
      4. Cost Estimate