i-Group Inc.
'J' Boutique 사의 국내 고급 의류시장 분석

– Introduction
– Executive Summary
  1. Product Definition & Market Segmentation
    1. Product Definition
    2. Market Segmentation
  2. Market Size & Trends
    1. Upscall Specialty Market in Korea
    2. Apparel Market in Korea
    3. Forecast of the Apparel Market in Korea
    4. Accessories Market in Korea
    5. Glasswares Market in Korea
    6. Miscellaneous Goods Market in Korea
  3. Economic & Regulatory Environment
    1. Economic Background
    2. Regulation on Direct Investment of Foreign Capital
    3. Regulation on Import of Apparels & Accessories
  4. Current Situation & Dynamics in the Market
    1. Overview
    2. Foreign Brand Market
    3. Success Cases of the Imported Foreign Brands
  5. Distribution Channel
    1. Overview
    2. Department Stores
    3. Margin Structure for Iimported Apparel
  6. Consumer Behavior
    1. Criteria of Buying Decision
    2. Consumer Preference
    3. Consumer Reaction to the Advertisement
  7. Strategic Recommendation
    1. Key Success Factors in the Korean Upscale Specialty Market
    2. Recommendation for New Entry in the Korean Upscale Specialty Market